Captain's Choice Marine LLC

Privacy Policy

Effective Date: April 10, 2026 • Last Updated: April 10, 2026

This Privacy Policy describes how Captain's Choice Marine LLC ("we," "us," or "our") collects, uses, and protects information you provide when using our website at captainschoicemarine.com or when communicating with us.

1. Information We Collect

We may collect the following types of information:

Contact information — name, email address, phone number, when submitted via our contact form or SMS opt-in form.
Usage data — pages visited, browser type, and referring URLs, collected via analytics tools (Umami, Microsoft Clarity) to help us improve our website.
SMS opt-in data — first name, last name, mobile phone number, consent timestamp, and opt-out timestamp when you sign up for text message alerts.

2. How We Use Your Information

To respond to inquiries and service requests submitted through our contact form.
To send SMS text message updates, service reminders, seasonal promotions, and business news to opted-in subscribers.
To improve website performance and user experience using aggregated, anonymized analytics data.
To fulfill and manage consignment, storage, and service transactions.

3. SMS / Text Messaging

Program: Captain's Choice Marine LLC SMS Alerts

Message types: Service reminders, seasonal promotions, inventory updates, and general business communications.

Message frequency: Message frequency varies. You may receive up to a few messages per month.

Cost: Message & data rates may apply depending on your carrier and plan.

To opt out: Reply STOP to any text message at any time to unsubscribe. You will receive a one-time confirmation and no further messages will be sent.

For help: Reply HELP to any message, or contact us at (231) 533-5545 or captainschoicemarine@yahoo.com.

Consent: Consent to receive text messages is not a condition of purchase. You may opt in at captainschoicemarine.com/sms-opt-in.

4. Sharing Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We may share information with trusted service providers who assist us in operating our website and communicating with customers (such as SMS messaging platforms), solely as necessary to provide those services and subject to confidentiality obligations.

We may disclose information if required by law or to protect our rights, property, or safety.

5. Data Retention

We retain contact form and SMS opt-in records for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Opt-out requests are recorded and honored promptly.

6. Cookies and Analytics

Our website uses Umami Analytics and Microsoft Clarity to collect anonymized usage data. Umami is a privacy-focused analytics tool that does not use cookies or collect personally identifiable information. Microsoft Clarity uses cookies and session recordings. You may opt out of Clarity tracking via browser privacy settings or by using an ad blocker.

7. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website or SMS program after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

Captain's Choice Marine LLC
727 E. Cayuga Street, Bellaire, MI 49615
Phone: (231) 533-5545
Email: captainschoicemarine@yahoo.com